PENGARUH PERSEPSI LABEL HALAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN LOKAL RHANINDI ABON NABATI

Penelitian ini bertujuan untuk mengetahui hasil uji Pengaruh Persepsi Label Halal Terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi Abon Nabati, pengaruh Brand Trust Terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi Abon Nabati, pengaruh Persepsi Label Halal dan Brand Trust
terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi Abon Nabati.
Metode penelitian yang di gunakan adalah metode kuantitatif deskriptif dengan menggunakan alat analisis SPSS 25 untuk mengukur hasil dari Persepsi Label Halal dan Brand Trust sebagai variabel independen, dan Keputusan Pembelian sebagai variabel dependen. Penelitian ini menggunakan analisis deskriptif dengan 100 responden. Teknik pengambilan sampel menggunakan teknik non probability sampling dengan jenis purposive sampling yang merupakan teknik pengambilan sampel berdasarkan kriteria tertentu yaitu pelanggan Rhanindi Abon
Nabati yang telah melakukan pembelian lebih dari dua kali.
Hasil penelitian ini menunjukkan bahwa variabel Persepsi Label Halal berpengaruh signifikan terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi. Hasil variabel Brand Trust berpengaruh signifikan terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi Abon Nabati. Hasil variabel Persepsi Label Halal dan Brand Trust berpengaruh signifikan terhadap Keputusan Pembelian Produk Makanan Lokal Rhanindi Abon Nabati.
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This study aims to determine the test results of the influence of perceptions of the Halal Label on the Purchase Decision of Local Rhanindi Abon Nabati Food Products, the influence of Brand Trust on the Purchase Decision of Local Food Products of Rhanindi Abon Nabati, the Influence of Perceptions of the Halal Label and Brand Trust on the Purchase Decision of Local Food Products of Rhanindi Abon Nabati.
The research method used is a descriptive quantitative method using the SPSS 25 analysis tool to measure the results of Perceptions of the Halal Label and Brand Trust as independent variables, and Purchasing Decisions as the dependent variable. This study used descriptive analysis with 100 respondents. The sampling technique uses a non-probability sampling technique with a purposive type of sampling which is a sampling technique based on certain criteria, namely Rhanindi Abon Nabati customers who have made purchases more than two times.
The results of this study indicate that the variable Perception of the Halal Label has a significant effect on the Purchase Decision of Rhanindi Local Food Products. The results of the Brand Trust variable have a significant effect on the Purchase Decision of Rhanindi Abon Nabati Local Food Products. The results of the variable Perception of the Halal Label and Brand Trust have a significant effect
on the Purchase Decision of Rhanindi Abon Nabati Local Food Products.