Muawanah, Cindy Choridatul (2024) INNOVATION CAPABILITY TERHADAP KINERJA ORGANISASI: DYNAMIC MARKETING CAPABILITY SEBAGAI VARIABEL MEDIASI. Jurnal Dialektika, 9 (1): 24. pp. 1-24. ISSN 2502-4094
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh innovation capability dan dynamic marketing capability terhadap kinerja organisasi UKM di Kecamatan Tanggulangin. Jenis penelitian ini adalah kuantitaf dengan pendekatan explanatory research. Data di analisis menggunakan SmartPLS 4.0. Metode pengambilan sampel yaitu secara accidental sampling dengan jumlah sampel 63 responden yang telah dihitung menggunakan rumus slovin. Untuk memastikan data tidak akan dilakukan uji validitas dan uji reabilitas. Innovation capability berpengaruh positif terhadap kinerja organisasi, innovation capability berpengaruh positif terhadap terdapat dynamic marketing capability, dynamic marketing capability berpengaruh negatif terhadap kinerja organisasi, dan dynamic marketing capability berpengaruh negatif dalam memediasi innovation capability terhadap kinerja organisasi pada UKM Kecamatan Tanggulangin.
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This study aims to determine the ef ect of innovation capability and Direvisi: dynamic marketing capability on the performance of SME organizations 26 Februari 2024 in Tanggulangin District. This type of research is quantitative with an Diterima: explanatory research approach. Data is analyzed using SmartPLS 4.0. 27 Februari 2024 The sampling method is accidental sampling with a sample size of 63 Tersedia Online: 29 Februari 2024 respondents who have been calculated using the Slovin formula. To ensure the data will not be done validity test and reliability test. Innovation capability has a positive ef ect on organizational performance, innovation capability has a positive ef ect on dynamic *Correspondence marketing capability, dynamic marketing capability has a negative Author ef ect on organizational performance, and dynamic marketing capability has a negative ef ect in mediating innovation capability on Nama: organizational performance in SMEs in Tanggulangin District.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | innovation capability, kinerja organisasi, dynamic marketing capability innovation capability, organizational performance, dynamic marketing capability |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Perpustakaan UNUSIDA |
| Date Deposited: | 30 Oct 2024 02:23 |
| Last Modified: | 30 Oct 2024 02:23 |
| URI: | http://digilib.repository.unusida.ac.id/id/eprint/684 |
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