PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN: STUDI PADA PENGGUNA APLIKASI HAJI PINTAR

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas informasi dankualitas layanan terhadap kepuasan konsumen pada pengguna aplikasi haji pintar.Berdasarkan metode accidental sampling menghasilkan sampel sebanyak 75 responden. Metode analisis menggunakan regresi linier berganda. Dari hasil uji t menunjukkan bahwa variabel kualitas informasi memiliki nilai t hitung sebesar 10,341 > t tabel 1,995 dan nilai signifikansi 0,000 < 0,05 maka H1 di terima yang artinya variabel kualitas informasi berpengaruh signifikan terhadap variabel dependen kepuasan konsumen,
variabel kualitas layanan memiliki nilai t hitung sebesar 3,047 > t tabel 1,995 dan nilai signifikansi 0,003 < 0,05, maka H2 di terima yang artinya variabel independen kualitas
layanan berpengaruh signifikan terhadap variabel dependen kepuasan konsumen. Dari hasil uji F sebesar 90,907 > F tabel 3,12, maka H3 di terima yang artinya bahwa terdapat pengaruh positif secara bersama-sama (simultan) antara variabel independen dengan variabel dependen. Kemudian berdasarkan hasil uji determinasi atau uji R2 adalah 0,716,
hal tersebut berarti 71,6% variabel kepuasan konsumen dapat dijelaskan oleh variabel kualitas informasi dan kualitas layanan.
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This research aims to determine the influence of information quality and service quality on consumer satisfaction among Smart Hajj application users. Based on the Accidental Sampling method, a sample of 75 respondents was obtained. The analysis method uses multiple linear regression. From the results of the t test, it shows that the information quality variable has a calculated t value of 10.341 > t table 1.995 and a significance value of 0.000 < 0.05, so H1 is accepted, which means that the information quality variable has a significant ef ect on the dependent variable consumer satisfaction, the service quality variable has a calculated t value. amounting to 3.047 > t table 1.995 and a significance value of 0.003 < 0.05, then H2 is accepted, which means that the independent variable service quality has a significant ef ect on the dependent variable consumer satisfaction. From the results of the F test of 90.907 > F table 3.12, H3 is accepted, which means that there is a positive influence simultaneously (simultaneously) between the independent variable and the dependent variable. Then based on the results of the determination test or R2 test it is 0.716, this means that 71.6% of the consumer satisfaction variable can be explained by the information quality and service quality variables.