THE EFFECT OF DELIVERY SPEED A ND TRUST ON EWOM THROUGH REPURCHASE INTENTIONS AT SHOPEE EXPRESS IN SIDOARJO

Fajar, Ach Jainur Reo (2024) THE EFFECT OF DELIVERY SPEED A ND TRUST ON EWOM THROUGH REPURCHASE INTENTIONS AT SHOPEE EXPRESS IN SIDOARJO. Jurnal Mantik, 7 (4): 15. pp. 1-15. ISSN 2685-4236

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Abstract

This study aims to determine the effect of delivery speed and trust on e-wom through repurchase interest in shopee express in Sidoarjo. The research method used is quantitative with a descriptive approach. The number of samples in this study were 100 respondents, and the data were collected through the use of questionnaires. Data analysis was carried out using the path analysis methsod, while the sampling technique used was non probability sampling. The results showed that 1) Delivery Speed has a positive but insignificant influence on E-Wom. 2) Delivery Speed has a positive and significant influence on Repurchase Intention. 3)Trust has a positive and significant influence on Ewom. 4) Trust has a positive but insignificant influence on Repurchase Intention. 5) E-Wom has a positive and significant influence on Repurchase Intention.

Item Type: Article
Uncontrolled Keywords: Delivery speed; Ewom; Repurchase interest; Trust.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Perpustakaan UNUSIDA
Date Deposited: 17 Oct 2024 03:04
Last Modified: 17 Oct 2024 03:04
URI: http://digilib.repository.unusida.ac.id/id/eprint/653

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