NEED FOR TOUCH AND PURCHASE INTENTION: THE MODERATING ROLE OF POSITIVE EMOTIONAL STATES THE AVA STORE

Penelitian ini bertujuan untuk mengetahui adanya pengaruh need for touch terhadap purchase intention di moderasi positive emotional states. Populasi dalam penelitian ini
adalah konsumen The Ava Store. Teknik penentuan sampel
yang digunakan adalah purposive sampling dengan mengambil 90 responden. Pengumpulan data melalui penyebaran
kuesioner. Metode validitas dan reliabilitas menggunakan
SPSS versi 21 for Windows dan SmartPLS versi 3.0. Hasil
penelitian menunjukkan bahwa Need For Touch berpengaruh
positif terhadap Purchase Intention. Positive Emotional States memoderasi pengaruh Need For Touch dan Purchase Intention
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This study aims to determine the effect of the need for
touch on purchase intentions in moderation of positive emotional states. The population in this study are consumers of The Ava Store. The sample selection technique used was purposive sampling by taking 90 respondents. Data collection
through distributing questionnaires. The validity and reliability methods used SPSS version 21 for Windows and SmartPLS version 3.0. The results showed that Need For Touch has a positive effect on Purchase Intention. The Moderating
Effect of Positive Emotional States The Need For Touch and
Purchase Intentions