PERANCANGAN KONTEN MEDIA PROMOSI ISP ( INTERNET SERVICE PROVIDER ) UNTUK WILAYAH LAMONGAN MELALUI MEDIA SOSIAL INSTAGRAM

Dalam perancangan konten media sosial Instagram ini digunakan sebagai keperluan media promosi layanan internet service provider PT. Persada Data Multimedia. Dalam proses karya pembuatan konten Feed dengan memilih desain Flat design, dengan menggunakan warna biru muda, biru tua, hitam dan putih. Warna tersebut diambil dari warna logo PT. Persada Data Multimedia, yang berisi konten promosi, edukasi, game. Caption yang persuasive dan informatif tipografi yang digunakan yakni 2 jenis yaitu font Geometr415 Blk Bt. Arial Roundeed MT Bold. dengan hasil akhir upload di Instagram, hasil desain akan di upload sesuai dengan kalender konten sehingga konsep Feed terarah. Dan dalam perancangan media sosial Instagram ini digunakan sebagai sarana media promosi PT. Persada Data Multimedia, Metode perancangan konten ini menggunakan metode desain komunikasi visual, dimulai dari tahap penelitian, Riset, analisis, strategi komunikasi, pemilihan media, sampai ke tahap hasil dan finishing. Hasil perancangan karya ini memudahkan masyarakat sehingga masyarakat lebih mudah mengetahui layanan internet service provider PT. Persada Data Multimedia melalui media sosial isntagram dan diharapkan bahwa implementasi konten media sosial yang dirancang ini akan membantu PT. Persada Data Multimedia dalam media promosi.
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In designing Instagram sosial media content, it is used as a promotional media for internet service provider PT. Persada Data Multimedia. In the process of creating Feed content by choosing a fat design, using light blue, dark blue, blacknand white colors. The color is taken from the color of the logo of PT. Persada Data Multimedia, which contains promotional, educational, games, content. Captions that are persuasive and informative tipography used are 2 types,
namay the Geometr415 Blk BT font. Arial Roundeed MT Bold. With the final results uloaded on Instagram, the design results will be uploaded according to the content calender so that the Feed concept is directed. And in designing Social media, Instagram is used as a means of media promotional for PT. Persada Data Multimedia. The finishing designer method uses visual communication design methods starting from the reSearch, reSearch, analiysis, communication strategy, media selection to the results and finishing stages. The results planning of this work make it easier for the public so that is easier for the public to find out the internet service provider PT. Persada Data Multimedia through Instagram Socialmedia and it is hoped that the implementation of this designed Social media content will help PT. Persada Data Multimedia in promotional media.