PERANCANGAN IKLAN LAYANAN MASYARAKAT CYBER BULLYING SEBAGAI MEDIA EDUKASI UNTUK KALANGAN ANAK REMAJA

Cyberbullying merupakan tindakan kekerasan non fisik yang rentan dialami oleh anak remaja sampai anak dewasa. Perundungan ini biasanya dilakukan di dunia maya korban dari tindakan ini dapat mengalami masalah terhadap kesehatan
mentalnya, bahkan memiliki pikiran untuk bunuh diri. Iklan Layanan Masyarakat merupakan iklan yang menyajikan pesan – pesan yang bersifat persuasif guna untuk menciptakan kesadaran orang terhadap video tersebut.
Metode penelitian menggunakan metode penelitian perancangan Desain Komunikasi Visual 2. Penelitian ini menyadarkan dan memberikan awareness dari fenomana Cyberbullying yang sering terjadi di sekitar mereka melalui video Iklan Layanan Masyarakat ini. Metode komunikasi yang digunakan dalam perancangan ini yaitu jenis AISAS, dimana AISAS terbentuk dari attention (perhatian), Interest(ketertarikan), search (pencarian), action (aksi), dan share (berbagi). Hasil dari
perancangan ini berupa media edukasi untuk kalangan anak remaja berbentuk video Iklan Layanan Masyarakat Cyberbullying berdurasi 4 menit yang dapat diakses di Youtube.
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Cyberbullying is an act of non-physical violence that is prone to be experienced by teenagers to adults. This bullying is usually carried out in cyberspace. Victims of
this action can experience problems with their mental health, even having thoughts of suicide. Public Service Advertisements are advertisements that present persuasive messages to create awareness of the video.
The research method uses the Visual Communication Design 2 research design method. This research raises awareness and provides awareness of the Cyberbullying phenomenon that often occurs around them through this Community Advertising Service video. The communication method used in this design is the AISAS type, where AISAS is formed from attention, interest, search, action and sharing. The result of this design is a Cyberbullying Public Service Advertisement
video that can be used as an educational medium for teenagers.The research method uses the Visual Communication Design 2 research design method. This research raises awareness and provides awareness of the Cyberbullying phenomenon that often occurs around them through this Community Advertising Service video. The communication method used in this design is the AISAS type, where AISAS is formed from attention, interest, search, action and sharing. The result of this design is a Cyberbullying Public Service Advertisement video that can be used as an educational medium for teenagers. The research method uses the Visual Communication Design 2 research design method. This research raises awareness and provides awareness of the Cyberbullying phenomenon that often occurs around them through this Community Advertising Service video. The communication method used in this design is the AISAS type, where AISAS is formed from attention, interest, search, action and sharing. The result of this design is a Cyberbullying Public Service Advertisement video that can be used as an educational medium for teenagers.